Digital signage refers to a dynamic display system that utilizes digital screens to broadcast information, advertisements, announcements, or other content to a targeted audience. It replaces traditional static signs with versatile digital displays that can showcase a wide range of multimedia content, including images, videos, animations, live data feeds, and interactive elements.
Digital signage finds applications across various industries and environments, including retail stores, transportation hubs, corporate offices, healthcare facilities, restaurants, entertainment venues, and public spaces. It serves multiple purposes, such as brand promotion, wayfinding, product advertising, menu boards, event promotion, real-time updates, and employee communication.

One of the key advantages of digital signage is its ability to capture attention and engage viewers more effectively than static signage. The dynamic nature of digital content, combined with features like motion graphics and interactivity, can significantly enhance audience engagement and message retention.